Prudential is a British multinational insurance company. It has 20 million life customers, and owns Prudential Corp. Asia, which is one of the largest life insurance providers in US.
• Prudential was searching for a new way to improve the health of their customers while improving their loyalty.
• User personalization. The app collects user info like age, gender, weight, height, etc. for the creation of customized nutrition and/or workout plans. It addresses the user's personal needs and helps achieve their fitness goals.
• The app enables its users to scan various foods and view information about those foods, such as calories, total fat, cholesterol, sodium, protein, iron, etc.
• Introduced video tutorials. For those who perceive information visually, the app can implement video tutorials that show the techniques for specific workouts.
• Activity-tracking and summaries by specific time period. This function gives the user an overview of their fitness activities by day, week, month, or other time period. It helps evaluate the progress in a given period of time and set long term goals accordingly.
