Boost Mobile is a wireless telecommunications brand used by two independent companies in Australia and the United States.
• Boost Mobile tended to have a low average transaction value.
• It has been a real struggle to retain customers and keep them from switching to other cellular operators.
• After the profound competitive research, I understood the customer profile and what he really needs. It turns out that customers wanted to have additional entertainment features. So I added the ability to earn points by making purchases, and get discounts at partner companies.
• Designed user flow, making it easy to navigate through the app.
• Introduced a UI Design System to scale the app for the global market.
